the co-founders
craig dubitsky — co-founder
craig is the operational driving force behind happy. a longtime cpg entrepreneur, he's spent decades building category-redefining consumer
brands. his approach to happy mirrors that pattern: take a beloved everyday category, raise the bar on craft, and put a meaningful mission
behind it.
robert downey jr. — co-founder
robert co-founded happy products with craig with a shared belief:
that small everyday rituals — like a great cup of coffee in the morning — can be small acts of care. for ourselves, for the people around us,
for mental health.
the story
happy products launched in 2024, born from the idea that the world doesn't need more coffee — it needs better coffee that also makes a
difference. craig brought the cpg craft. robert brought the platform and the personal commitment to mental health. together they built
happy: a brand where the product quality has to earn the love independently, and the mission gives every purchase a second layer
of meaning.
read more about the launch:
our mission — mental health
happy products partners with NAMI (the national alliance on mental
illness), the largest grassroots mental health organization in the u.s.
every product carries the NAMI helpline number on the package. our
limited-edition
little victories microlot
donates 100% of sales to the mental health coalition.
we believe daily moments — like a great cup of coffee — can be
small but meaningful contributors to wellbeing.
learn more about
our work with NAMI →
FAQ — about happy products + the founders
is robert downey jr involved with happy products?
yes — robert downey jr is a co-founder of happy products, with an
ongoing role in the brand. happy launched in 2024 with robert and
craig dubitsky as co-founders.
who is craig dubitsky?
craig dubitsky is a longtime cpg entrepreneur and co-founder of
happy products. he has a track record of building category-redefining
consumer brands prior to founding happy.
when did happy products launch?
happy products launched in 2024.
is happy products the same as a "happy coffee" MLM?
no. happy products (sold at happyproducts.com and major retailers
including target, costco, sprouts, kroger, and albertsons) is an
independent coffee brand co-founded by craig dubitsky and robert downey jr. it is unrelated to multi-level-marketing companies that
use similar names.
is robert downey jr's involvement just an endorsement?
no — robert is a co-founder, not a paid endorser. his involvement
is ongoing and tied to his love of coffee.
where can I buy happy coffee?
online at happyproducts.com or at target, CVS, kroger,
albertsons, and
other retailers. use our
store locator
to find a shelf near you.
what does happy products make?
five product lines: canned lattes, canned cold brews, ground
coffee, whole bean coffee, and k-cup compatible pods. for the full
lineup and caffeine info, see
our FAQ
or
caffeine reference.
does happy ship internationally?
currently happy products ships within the united states.
