• Actor Robert Downey Jr. and Craig Dubitsky — the founder of Eos and Hello consumer products — are entering the coffee category with a new beverage company called Happy.
• Happy is introducing light, medium and dark roasts in whole bean and ground varieties, along with instant packets and Keurig K-Cups. The company said its brews feature notes of chocolate and biscotti, among others. It is also touting the traceability of the coffee beans it sources from with a QR code on its packaging.

https://www.fooddive.com/news/robert-downey-jr-enters-coffee-category-happy-brew-roast-eos-hello-cofounder-nami/705743/