frequently asked questions

Happy Products is a coffee brand on a mission to support mental health, one cup at a time. We make 100% arabica canned cold brew, canned lattes, ground coffee, K-cup compatible pods, and whole bean coffee. Every can, bag, and box carries the NAMI helpline number — because mental health is health.

Happy Products was co-founded by Craig Dubitsky, a longtime CPG entrepreneur with a track record of building category-redefining brands, and Robert Downey Jr. Happy is independently owned and operated. Learn more about the happy® team.

Happy Products is headquartered in the United States. Our coffee beans are responsibly sourced from growing regions including Colombia, Brazil, Rwanda, Nicaragua, Peru, Honduras, Mexico, and Guatemala.

Five product lines: canned lattes (11 oz cans in mocha, vanilla, caramel, plus seasonal flavors like chocolatey chip, dubai chocolatey style, and black forest cake), canned cold brews (11 oz cans in original unsweetened, salted caramel, and tahitian vanilla), multi-serve cold brew (48 oz bottles in original and perfect vanilla, in-store only at Kroger family retailers), ground coffee (12 oz bags in light, medium, dark roast, plus flavored options like blueberry, dubai chocolatey style, chocolatey chip cookie, and cotton candy), whole bean coffee (12 oz bags in light, medium, dark roast, plus rare microlot LTOs), and K-cup compatible pods (22-count in light, medium, and dark roast).

Lattes are coffee plus real milk and real sugar — creamy, sweet, and lower in caffeine (40-50 mg per 11 oz can for the core flavors). Cold brews are black coffee — bold, smooth, and higher in caffeine (140-165 mg per 11 oz can). Both are 100% arabica.

It depends on the product. Canned lattes contain about 40-80 mg per 11 oz can (depending on flavor). Canned cold brews contain about 140-165 mg per 11 oz can. K-cup pods contain about 75-150 mg per pod, depending on roast. Ground coffee and whole bean contain roughly 95-165 mg per 8 oz brewed cup. See our complete caffeine reference for details.

40-50 mg per 11 oz can for the core lattes (mocha, vanilla, caramel). Specialty flavors run higher: chocolatey chip latte and dubai chocolatey style latte are 70-80 mg per can; black forest cake latte and apple pie latte are 55-65 mg per can.

140-165 mg per 11 oz can — roughly equivalent to a full cup of brewed coffee. Same caffeine level across original, salted caramel, and tahitian vanilla cold brews.

75-150 mg per pod, brewed at 8 oz. Light roast pods sit at the lower end (75-100 mg), medium roast in the middle (95-130 mg), and dark roast at the higher end (110-150 mg).

About 2-5 mg per 8 oz cup. The Swiss Water decaf process removes 99.9% of caffeine, but trace amounts remain. This is true of all decaf coffee, regardless of process.

Yes. Every Happy latte uses real milk and real sugar — no plant-based substitutes, no artificial sweeteners.

Our coffee is responsibly sourced and 100% arabica. Specific organic certifications vary by product — check individual product packaging for details. Our K-cup pods are Rainforest Alliance Certified.

Our beans are sourced from smallholder farms in coffee-growing regions including Colombia, Brazil, Rwanda, Nicaragua, Peru, Honduras, Mexico, and Guatemala. We work with Q-grader experts to craft each blend, and our growers receive premium pay-per-pound plus training support.

No. All flavored coffees use natural flavors. No artificial flavors, no artificial sweeteners.

Yes. Happy K-cup pods are compatible with Keurig 1.0 and 2.0 brewers, plus most other single-serve coffee machines that accept K-cup pods.

No. Happy cans are shelf-stable until opened. Once opened, refrigerate and enjoy within 24 hours.

Keep refrigerated and use within 5-7 days after opening.

Yes, though they're designed to be enjoyed cold or over ice. You can warm them in a mug — just transfer from the can first (don't microwave the can).

Store in an airtight container at room temperature, away from heat, light, and moisture. Avoid the fridge or freezer — temperature swings cause condensation that dulls flavor. Use within 4 weeks of opening for peak taste.

By weight, light and dark roasts are essentially equal. By volume (a scoop or tablespoon), light roast has slightly more because the beans are denser. The difference is small — roughly 10% more per cup.

Shop online at happyproducts.com or find Happy at Target, Walmart, Amazon, Kroger, Albertsons, CVS, Meijer, Fred Meyer, Dillons, King Soopers, Ralphs, Fry's, and other retailers.

Our 48 oz multi-serve cold brew bottles (original and perfect vanilla) are currently sold only in-store at Kroger family retailers (Kroger, Dillons, Fred Meyer, King Soopers, Fry's, Ralphs).

Yes — Happy offers a subscription on select products. Subscribe + save 5-8%, choose your frequency, and cancel anytime.

Currently Happy Products ships within the United States.

Mental health is health. We believe daily moments — like a great cup of coffee — can be small but meaningful contributors to wellbeing. That's why we partner with NAMI (the National Alliance on Mental Illness), the largest mental health organization in the US, and put their helpline number on every product. Read more about our NAMI partnership and the Mental Health Matters campaign.

Call NAMI at 800-950-NAMI or visit nami.org. If you or someone you know is in crisis, call or text 988 (the Suicide and Crisis Lifeline).

Yes. We partner with NAMI on every product, and select limited-edition releases (like our Little Victories microlot) donate 100% of sales to the Mental Health Coalition.

Most Happy limited-edition releases (LTOs) are seasonal or one-time runs — including dubai chocolatey style, black forest cake latte, chocolatey chip latte, apple pie latte, berry necessary blueberry, cotton candy, little victories microlot, and over the moon decaf. When they're gone, they're typically gone for that release. Some return seasonally or will show up if enough people ask their retailer to stock them.

Our Happy microlot series features rare, small-batch single-origin coffees rated by Coffee Review. Current releases include Little Victories (a 92-point Maracaturra microlot from Jinotega, Nicaragua, with 100% of sales supporting the Mental Health Coalition) and Over the Moon (a 91-point Swiss Water decaf microlot). Limited runs only.