A video from our founder, Craig Dubitsky


coffee makes us happy


we make coffee — seriously delicious coffee — but what we’re really brewing is joy. because coffee makes us happy. like, name-the-brand-after-it happy.

we’re new here, but we’ve been obsessed with good coffee (and good vibes) for a long time. so when it came time to name this little brand of ours, we didn’t overthink it. we went with the only word that made sense. so of course we had to trademark it.

thanks for stopping by. we hope our coffee makes you feel just a little more… well, you know.

happy pods (aka k-cups) - buy one get one free deal offer good thru 11/1/2025 or while supplies last happy pods (aka k-cups) - buy one get one free deal offer good thru 11/1/2025 or while supplies last

our brews

Happy Ground Coffee Light roast
Happy Ground Coffee Light roast
Light Roast on Coffee Beans
White container of 'happy' ground coffee with an iced coffee on a teal background
seriously delicious happy ground roast coffee, lively, magnificent, and dazzling roasts
Light Roast - recyclable, reusable and remarkable packaging for the win
Coffee pouring into a cup - light roast
Light roast - mental health is health visit NAMI.org
Light Roast back of pack
All about the Light Roast Ground Coffee
$12.99
lively light roast ground coffee 12 oz
Happy whole bean coffee package on a white background
Happy whole bean coffee package on a white background
Happy whole bean coffee package on a white background
Happy Coffee package with visible branding and text on a white background
Iced coffee, Happy whole bean coffee package, and coffee beans on a gradient background
Three 'happy' brand whole bean coffee packages with scattered coffee beans on a teal background
Three packages of 'happy' whole bean coffee held by hands against a teal background
Multiple 'happy' branded coffee packages with jars of iced coffee on a teal background
Three packages of 'happy' whole bean coffee with a glass of iced coffee and coffee beans on a teal background.
Three packages of 'happy' coffee on a teal background with a cup of coffee.
Three packages of 'happy' whole bean coffee on a bed of coffee beans with a teal background.
$12.99
bright side light roast whole bean coffee 12 oz
Happy Products, Magical Medium Roast Coffee, Pre-Bagged, Individual Packets, Premeasured Packs, Ready to Brew, Instant Hot or Cold Coffee, Fair Trade Coffee, Single Serve Instant Coffee - 8 ct, 8 Servings
Happy Products, Magical Medium Roast Coffee, Pre-Bagged, Individual Packets, Premeasured Packs, Ready to Brew, Instant Hot or Cold Coffee, Fair Trade Coffee, Single Serve Instant Coffee - 8 ct, 8 Servings
magical medium roast instant coffee container on a bed of coffee beans.
Happy Products, Magical Medium Roast Coffee, Pre-Bagged, Individual Packets, Premeasured Packs, Ready to Brew, Instant Hot or Cold Coffee, Fair Trade Coffee, Single Serve Instant Coffee - 8 ct, 8 Servings
Happy Products, Magical Medium Roast Coffee, Pre-Bagged, Individual Packets, Premeasured Packs, Ready to Brew, Instant Hot or Cold Coffee, Fair Trade Coffee, Single Serve Instant Coffee - 8 ct, 8 Servings
Happy Products, Magical Medium Roast Coffee, Pre-Bagged, Individual Packets, Premeasured Packs, Ready to Brew, Instant Hot or Cold Coffee, Fair Trade Coffee, Single Serve Instant Coffee - 8 ct, 8 Servings
Happy Products, Magical Medium Roast Coffee, Pre-Bagged, Individual Packets, Premeasured Packs, Ready to Brew, Instant Hot or Cold Coffee, Fair Trade Coffee, Single Serve Instant Coffee - 8 ct, 8 Servings
$9.99
magical medium roast 8ct instant coffee
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Video of dancing K-Cups
$17.99
extraordinary light roast coffee happy pods™ 22 ct
to find happy® coffee, enter in your zip code to find a retailer you.

if you have any questions, please email us at hi@happy-products.com

get a happy® subscription


build your own subscribe and save bundle to save. mix some cold brew with a whole bean dark roast or a limited edition flavored with some single serve happy pods

create your own happy®

build a happy bundle

epic coffee makes us happy


we love coffee. like, seriously love coffee.

that's why we make sure that every bean is responsibly sourced. we seek out farmers and partners for their commitment to people and the planet.

once we find the perfect beans, we donʼt rush the roast. we take our sweet time so your cup is smooth, complex, and never burnt so that you and your taste buds will be really happy.

happy is seriously delicious.
(we trademarked it for a reason.)

more than just great coffee


sure, we're called happy®, but we know that not every day feels like sunshine and latte foam art.

thatʼs why we teamed up with NAMI.org, the National Alliance on Mental Illness, to help spark real conversations around mental health − the messy, meaningful, necessary kind.

mental health matters and getting help can help. weʼre here for it.

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