A video from our founder, Craig Dubitsky


coffee makes us happy™


we make coffee — seriously delicious™ coffee — but what we’re really brewing is joy. because coffee makes us happy. like, name-the-brand-after-it happy.

we’re new here, but we’ve been obsessed with good coffee (and good vibes) for a long time. so when it came time to name this little brand of ours, we didn’t overthink it. we went with the only word that made sense. so of course we had to trademark it.

thanks for stopping by. we hope our coffee makes you feel just a little more… well, you know.

our brews

Four Marvel Avengers cold brew coffee cans lined up against a dark green background with glowing green energy effects. The cans feature character artwork including Doctor Doom and Thor with the words 'happy' and 'Marvel Avengers' visible.
Four Marvel Avengers cold brew coffee cans lined up against a dark green background with glowing green energy effects. The cans feature character artwork including Doctor Doom and Thor with the words 'happy' and 'Marvel Avengers' visible.
Happy Cold Brew becomes Doom Cold Brew
Doomsday is Coming. Bring Happy Coffee
A Nutrition Facts label for cold brew coffee on a dark background with green leaf graphics. The label shows serving size 11 FL OZ (325 mL), 10 calories per serving, and a list of nutrients.
A promotional graphic for Marvel's Doom Limited Edition coffee, featuring a black background with green smoke, a silver and black Doom logo at the top, and white text detailing the flavor profile and serving directions.
A promotional graphic for an Avengers Limited Edition cold brew coffee. The design features a black background with a silver Avengers 'A' logo at the top, accompanied by a quote from Marvel's Spider-Man 2 and product details in white text.
$11.99
HAPPY + MARVEL STUDIOS' AVENGERS: DOOMSDAY DOCTOR DOOM + THOR SPECIAL EDITION 11 OZ COLD BREW - 4 PACK
Four Happy Coffee x Marvel Avengers canned coffee products lined up against a blue digital background. The cans feature character artwork of Sam Wilson and Mr Fantastic, with Tahitian Vanilla cold brew coffee.
Four Happy Coffee x Marvel Avengers canned coffee products lined up against a blue digital background. The cans feature character artwork of Sam Wilson and Mr Fantastic, with Tahitian Vanilla cold brew coffee.
Doomsday is Coming. Bring Happy Coffee
A Nutrition Facts label for tahitian vanilla cold brew coffee, showing serving size 11 fl oz (325 mL) and a list of ingredients including cold brew coffee, coffee extract, sugar, and vanilla extract.
A promotional graphic for a Marvel Avengers Limited Edition cold brew coffee. The design features the silver Avengers 'A' logo at the top, with a dark background showing a blurred character and a coffee bag in the corner.
A promotional graphic for Marvel's Limited Edition Tahitian Vanilla coffee, featuring the silver Marvel logo and a stylized '4' emblem. The background shows a close-up of a greenish-blue coffee cup with frothy foam.
$11.99
HAPPY + MARVEL STUDIOS' AVENGERS: DOOMSDAY CAPTAIN AMERICA + MISTER FANTASTIC SPECIAL EDITION 11 OZ TAHITIAN VANILLA COLD BREW - 4 PACK
Happy x Marvel Avengers cold brew coffee cans displayed on a black 12-pack tray against a green graphic background. The cans feature character artwork including Doctor Doom and Thor
Happy x Marvel Avengers cold brew coffee cans displayed on a black 12-pack tray against a green graphic background. The cans feature character artwork including Doctor Doom and Thor
Happy Cold Brew becomes Doom Cold Brew
A Nutrition Facts label for cold brew coffee on a dark background with green leaf graphics. The label shows serving size 11 FL OZ (325 mL), 10 calories per serving, and a list of nutrients.
A promotional graphic for Marvel's Doom Limited Edition coffee, featuring a black background with green smoke, a silver and black Doom logo at the top, and white text detailing the flavor profile and serving directions.
A promotional graphic for an Avengers Limited Edition cold brew coffee. The design features a black background with a silver Avengers 'A' logo at the top, accompanied by a quote from Marvel's Spider-Man 2 and product details in white text.
$31.99
HAPPY + MARVEL STUDIOS' AVENGERS: DOOMSDAY DOCTOR DOOM + THOR SPECIAL EDITION 11 OZ COLD BREW - 12 PACK
A 12-pack display of Happy Coffee Avengers Tahitian Vanila Cold Brew Coffee cans, featuring Captain America and Mister Fantastic on a blue digital background.
A 12-pack display of Happy Coffee Avengers Tahitian Vanila Cold Brew Coffee cans, featuring Captain America and Mister Fantastic on a blue digital background.
A Nutrition Facts label for tahitian vanilla cold brew coffee, showing serving size 11 fl oz (325 mL) and a list of ingredients including cold brew coffee, coffee extract, sugar, and vanilla extract.
A promotional graphic for a Marvel Avengers Limited Edition cold brew coffee. The design features the silver Avengers 'A' logo at the top, with a dark background showing a blurred character and a coffee bag in the corner.
A promotional graphic for Marvel's Limited Edition Tahitian Vanilla coffee, featuring the silver Marvel logo and a stylized '4' emblem. The background shows a close-up of a greenish-blue coffee cup with frothy foam.
$31.99
HAPPY + MARVEL STUDIOS' AVENGERS: DOOMSDAY CAPTAIN AMERICA + MISTER FANTASTIC SPECIAL EDITION 11 OZ TAHITIAN VANILLA COLD BREW - 12 PACK
A set of Happy Coffee x Marvel Avengers-branded Chocolatey Chip Latte cans displayed on a black 12-pack tray against a purple and blue abstract background with pink accents.
A set of Happy Coffee x Marvel Avengers-branded Chocolatey Chip Latte cans displayed on a black 12-pack tray against a purple and blue abstract background with pink accents.
A promotional graphic for a Marvel 'Limited Edition' coffee drink. The design features a dark, moody background with purple and black tones, a silver and black Panther logo at the top, and white text detailing the product's qualities, ingredients, and instructions.
Promotional graphic for an X-Men Limited Edition latte, featuring the silver X-Men logo at the top and descriptive text detailing the flavor, ingredients, and instructions on a dark blue background.
A Nutrition Facts label for a chocolate chip latte, showing serving size, calories, and a detailed nutrient table on a dark blue background with a blurred coffee cup graphic.
$31.99
HAPPY + MARVEL STUDIOS' AVENGERS: DOOMSDAY BLACK PANTHER + MYSTIQUE SPECIAL EDITION 11 OZ CHOCOLATEY CHIP LATTE - 12 PACK
Marvel Avengers x Happy Coffee 12-pack can lineup on a vibrant purple background. Two single cans are shown in the foreground with detailed character art of Gambit and The Thing.
Marvel Avengers x Happy Coffee 12-pack can lineup on a vibrant purple background. Two single cans are shown in the foreground with detailed character art of Gambit and The Thing.
Promotional graphic for an X-Men 'Limited Edition' coffee product on a black background with purple lighting. The design features the silver X-Men logo at the top, descriptive text about the smooth, creamy vanilla-flavored coffee, and bullet points detailing its ingredients and caffeine content.
A promotional graphic for a limited edition vanilla latte featuring Marvel-themed artwork with the text 'LIMITED 4 EDITION' and descriptive copy about the coffee. The design includes a large metallic '4' emblem and product details on a dark teal and black background.
A Nutrition Facts label for a vanilla latte, shown on a purple background with the words 'vanilla latte' at the top. The label includes serving size, calories, nutrients, and ingredients, with 'CONTAINS MILK' noted at the bottom.
$31.99
HAPPY + MARVEL STUDIOS' AVENGERS: DOOMSDAY GAMBIT + THE THING SPECIAL EDITION 11 OZ VANILLA LATTE - 12 PACK
happy products perfect vanilla 48 oz multi-serve cold brew coffee bottle
happy products perfect vanilla 48 oz multi-serve cold brew coffee bottle
Video launch of happy 48 oz Cold Brew Coffes
Happy Perfect Vanilla Multi-Serve Cold Brew 48 oz Spinning
Bottle of happy perfect vanilla cold brew coffee on a beige background
Bottle of 'seriously delicious happy perfect vanilla cold brew' on a beige background
Happy + NAMI.org - we're proud to partner with NAMI, the National Alliance on Mental Illness. If you or someone you know needs help, please call the NAMI Helpline 800-950-NAMI or text NAMI to 6264
Happy Perfect Vanilla and Cold Brew Multi-Serve Cold Brew 48 oz Spinning
$8.99
perfect vanilla cold brew coffee unsweetened - black medium roast - 48 oz (in-store only)
happy products 48 oz multi-serve cold brew coffee bottle unsweetened
happy products 48 oz multi-serve cold brew coffee bottle unsweetened
Video launch of happy 48 oz Cold Brew Coffes
Happy Cold Brew Multi-Serve Cold Brew 48 oz Spinning
Bottle of 'seriously delicious happy cold brew' on a light blue background
Bottle of happy cold brew coffee on a light blue background
Happy Cold Brew Multi-Serve Cold Brew 48 oz Seriously Delicious
Happy Perfect Vanilla and Cold Brew Multi-Serve Cold Brew 48 oz Spinning
Happy + NAMI.org - we're proud to partner with NAMI, the National Alliance on Mental Illness. If you or someone you know needs help, please call the NAMI Helpline 800-950-NAMI or text NAMI to 6264
$8.99
cold brew coffee unsweetened - black medium roast - 48 oz (in-store only)
to find happy® coffee, enter in your zip code to find a retailer you.

if you have any questions, please email us at hi@happy-products.com

get a happy® subscription


build your own subscribe and save bundle to save. mix some cold brew with a whole bean dark roast or a limited edition flavored with some single serve happy pods™

create your own happy®

build a happy bundle

epic coffee makes us happy


we love coffee. like, seriously love coffee.

that's why we make sure that every bean is responsibly sourced. we seek out farmers and partners for their commitment to people and the planet.

once we find the perfect beans, we donʼt rush the roast. we take our sweet time so your cup is smooth, complex, and never burnt so that you and your taste buds will be really happy.

happy is seriously delicious™.
(we trademarked it for a reason.)

more than just great coffee


sure, we're called happy®, but we know that not every day feels like sunshine and latte foam art.

thatʼs why we teamed up with NAMI.org, the National Alliance on Mental Illness, to help spark real conversations around mental health − the messy, meaningful, necessary kind.

mental health matters and getting help can help. weʼre here for it.

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