A video from our founder, Craig Dubitsky

coffee makes us happy^™

we make coffee — seriously delicious^™ coffee — but what we’re really brewing is joy. because coffee makes us happy. like, name-the-brand-after-it happy.

we’re new here, but we’ve been obsessed with good coffee (and good vibes) for a long time. so when it came time to name this little brand of ours, we didn’t overthink it. we went with the only word that made sense. so of course we had to trademark it.

thanks for stopping by. we hope our coffee makes you feel just a little more… well, you know.

$9.88 for 988
a price perk
with a purpose

honoring mental health
awareness month

discounted 4-packs of
cold brews + lattes
5/1/2026 - 5/31/2026

our brews

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Little Victories Whole Bean Limited Edition 12 oz

100% of proceeds for little victories coffee will be donated to the Mental Health Coalition

Front of Happy Coffee Microlot - Little Victories Maracaturra Specialty Coffee Beans with a blue background

Coffee Review score of 92 points for Little Victories Whole Bean Coffee

Front of Happy Coffee Microlot - Little Victories Maracaturra Specialty Coffee Beans - processed with Carbonic Maceration

Back of Happy Coffee Microlot bag - 100% responsibly sourced and supports mental health

Hand opening a small batch coffee bag of 'happy' microlot with high quality coffee beans spilling out on a blue background

Happily roasted coffee beans with a glass of coffee and a bag of high quality coffee on a blue background

Coffee beans spilling from a glass mug into a 'happy' high quality specialty coffee package against a blue background

Hand holding a 'little victories' speciality Nicaraguan coffee package against a light blue background

Coffee beans spilling out of a 'happy' speciality grade coffee microlot bag on a light blue background

Happy microlot coffee packages with a small batch coffee container in the foreground.

Glass mug with coffee, coffee beans, and a bag of 'happy Little Victories' high quality specialty coffee on a blue background

A video showcasing the launch of Little Victories Whole Bean Coffee

limited edition little victories - Maracaturra whole bean coffee - 12 oz

4-pack of happy Black Forest Cake Latte 120 calorie

Three cans of 'happy' Black Forest cake latte with a cake and cherries on top against a pink background.

Bottle of 'happy' black forest cake latte on a pink background

Can of 'happy' black forest cake latte with a cherry on top against a purple background

Layered cake with a can of coffee being poured into a glass of iced coffee on a pink background

Can of Black Forest Cake Latte nutrition facts label on a pink background

Two cans of Happy Black Forest Cake Latte on top of a chocolate cake with whipped cream.

Pink can of Happy Black Forest Cake Latte sitting on top of piece of chocolate cake with whipped cream resting on a fork.

black forest cake 120 calorie latte 11 oz - 4pk

Over the Moon Decaf Coffee bag from happy on a green background with coffee beans, a glass of coffee, and a latte with a cute green straw.

Over the Moon Decaf Coffee bag and Iced Coffee from happy on a green background

Over the Moon Decaf Coffee bag on its side with coffee, from happy on a green background

Over the Moon Decaf Coffee bag, coffee beans, and iced coffee from happy on a green background

Over the Moon Decaf Coffee bag from happy on a green background

Over the Moon Decaf Coffee bag from happy back of pack on a green background

limited edition over the moon - decaffeinated whole bean coffee - 12 oz

Bottle of 'happy' perfect vanilla cold brew on a beige background

Happy Perfect Vanilla Multi-Serve Cold Brew 48 oz Spinning

Bottle of happy perfect vanilla cold brew coffee on a beige background

Bottle of 'seriously delicious happy perfect vanilla cold brew' on a beige background

Happy + NAMI.org - we're proud to partner with NAMI, the National Alliance on Mental Illness. If you or someone you know needs help, please call the NAMI Helpline 800-950-NAMI or text NAMI to 6264

Happy Perfect Vanilla and Cold Brew Multi-Serve Cold Brew 48 oz Spinning

perfect vanilla cold brew coffee unsweetened - black medium roast - 48 oz (in-store only)

Bottle of 'happy' multi-serve 48 oz cold brew on a light blue background

Happy Cold Brew Multi-Serve Cold Brew 48 oz Spinning

Bottle of 'seriously delicious happy cold brew' on a light blue background

Bottle of happy cold brew coffee on a light blue background

Happy Cold Brew Multi-Serve Cold Brew 48 oz Seriously Delicious

cold brew coffee unsweetened - black medium roast - 48 oz (in-store only)

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to find happy® coffee, enter in your zip code to find a retailer you.

if you have any questions, please email us at hi@happy-products.com

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get a happy^® subscription

build your own subscribe and save bundle to save. mix some cold brew with a whole bean dark roast or a limited edition flavored with some single serve happy pods^™

create your own happy^®

build a happy bundle

epic coffee makes us happy

we love coffee. like, seriously love coffee.

that's why we make sure that every bean is responsibly sourced. we seek out farmers and partners for their commitment to people and the planet.

once we find the perfect beans, we donʼt rush the roast. we take our sweet time so your cup is smooth, complex, and never burnt so that you and your taste buds will be really happy.

happy is seriously delicious^™.
(we trademarked it for a reason.)

link to article on why cursing can lead to longer, happier lives.

more than just great coffee

sure, we're called happy®, but we know that not every day feels like sunshine and latte foam art.

thatʼs why we teamed up with NAMI.org, the National Alliance on Mental Illness, to help spark real conversations around mental health − the messy, meaningful, necessary kind.

mental health matters and getting help can help. weʼre here for it.

learn more about NAMI →