$9.88 for 988.

A price perk with a purpose.

May is Mental Health Awareness month. Mental health matters every single day of every month of every year, but we saw this May as a chance to take a new approach to elevating and destigmatizing the conversation. This month, all 4-packs of our seriously delicious™ cold brews & lattes coffee are discounted to $9.88 on happyproducts.com for a limited time.

Why $9.88? To shine a big bright spotlight on the incredible 988 Suicide and Crisis Lifeline: a free, confidential, nation-wide resource available 24/7 for anyone who needs support in a time of crisis. The 988 hotline launched in July 2022. A recent study, backed by research from Harvard Med School and other renowned institutions, shows that the 988 has already led to an 11% decline in youth suicides in the US. That’s thousands of lives saved in under 3 years. 

From day one, we’ve believed mental health should be visible and talked about in everyday conversation. That’s why we partnered with the National Alliance on Mental Illness (NAMI), an organization that has been at the forefront of advocacy, education, and support for decades and was instrumental in making 988 a reality. 

We’re proud to help make it easier for people to find support when they need it most. You’ll see that commitment in the NAMI information on our packaging, special give-back products like Little Victories to the Mental Health Coalition, and moments like this one, where we can use our unique tools (yes, even our pricing) to raise awareness.

So yes, this deal will save you some cash on seriously delicious™ coffee.
But it’s also a reminder that help is always at your fingertips.

And, hey, maybe it will save a life. 

While this offer is for a limited time, support is always there. Just call or text 988.

Stock up, take care, and pass it on.