proud sponsors
of joy


we make coffee — seriously delicious coffee — but what we’re really brewing is joy. because coffee makes us happy. like, name-the-brand-after-it happy.

we’re new here, but we’ve been obsessed with good coffee (and good vibes) for a long time. so when it came time to name this little brand of ours, we didn’t overthink it. we went with the only word that made sense. so of course we had to trademark it.

thanks for stopping by. we hope our coffee makes you feel just a little more… well, you know.

it all starts with happy


this whole thing started with a wild idea: what if coffee could deliver actual joy? not burnout. not bitterness. just… happy.

so we got to work. in kitchens. on couches. in Craig’s house-turned-happy-HQ. we brewed. we taste-tested. we designed cubes and celebrated.

we documented all of it. not because it was always glamorous — but because it was always real.

click through our very happy origin story.

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Al-Image-emoji.png__PID:ed0df98c-ee54-4d3d-8fc9-0688d2669c17
start with joy
coffee makes Craig's wife happy, what if happy could make her coffee?
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Robert + Craig at Store.jpeg__PID:7971ee32-f6fd-4f24-822d-1d96f700b353
it’s a small world
“I have a friend who wants to start a coffee company.” Sparks fly, sentences are finished, magic ensues.
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the happy fam
many of us have worked together for over a decade. many also know that Aaron makes coffee so strong, your eyes will pop out of your head.
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Our Q-Grader-fixed.png__PID:7336a589-0d59-44c0-813b-e5d8225444de
found our coffee guy
Craig meets Michael, a human completely obsessed with beans.
jul '23'
happy house 1.jpeg__PID:e2b73425-983d-460f-9b03-5f754fff43a2
we set up shop
offices are so last year. yes, the team starts working in Craig's house.
jan '19'
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we really did it
yes, we trademarked the word happy®. if you are smiling right now, you may owe us a nickel - jk.
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blending coffee
searching for the ultimate happy blend.
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2nd Cube Design.jpeg__PID:a5a6d95c-fb1c-4412-b554-f01842194734
make it different
looking to stand out on shelves. we wanted something that was keepable, reusable, resealable, recyclable, and remarkable.
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Do epic Shit.jpeg__PID:d2b667c7-7971-4e32-b6fd-1f24c22d1d96
office inspiration
still at Craig's house, but we like the inspiration.
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Getting there.jpeg__PID:2993bea0-9595-4a00-860f-8e08dd1a0285
getting closer
too much copy? probably, but we like copy.
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Adam Vacuums.jpeg__PID:6aa75fc7-d038-41e2-bef7-4d88432993be
Adam has many skills
startups can get messy. Adam is as good with a vacuum as he is with a spreadsheet.
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tasting time
our three blends are almost here.
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filling cubes
the team jumps in to help fill and hand label our first cubes. custom packs are fun.
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good to go
rocking logistics makes us happy.
nov '23'
Craig Drinks Coffee.jpeg__PID:88e48d51-9c74-4c7b-a08e-5e4a42d58191
Craig's 1st cup
he makes up for lost time.
jan '24
Sprouts.jpeg__PID:42d58191-6780-46a9-a0db-c0827b07df07
it's real
we are in store. time to go buy some coffee.
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IMG_6376.heic__PID:cee9658b-5e80-40e9-b967-b14bfbdb3b0a
we're in Target
Robert and Craig do a surprise visit to a Target to make some coffee lovers happy.
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we launch on Amazon
now everyone can get their hands on some happy.
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celebrate with cake + cookies
baked goods make us happy, especially when consumed with some great coffee.
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sampling at NAMI events
you can find us at many a NAMI walk or event. sometimes we even find sasquatch.
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Coffee Set.jpeg__PID:079b1f8b-cc41-4b45-94d4-40858dc87d09
outstanding + standing out
in a sea of sameness, be a happy little life-preserver. too bad some folks thought we were a first aid kit, others, feminine care. go figure.
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Almost Business cards.jpeg__PID:e4a288d5-b0b7-4cdf-8940-bb4492ec4d44
we make cute business cards
then realize they're too big to fit in a wallet + no one uses business cards anymore. we do discover they make great coasters. does anyone use coasters anymore?
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Connie RTD -sm.png__PID:fbdb3b0a-0c23-4b8e-b530-bc555d841d5c
cold brews and lattes make us happy
we dream it up and Connie makes it seriously delicious.
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ideals make us happy
Craig gets caffeinated and loses his voice, sharing our story, vibes, and lots of happy.
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they really like us
winning awards makes us pretty happy.
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founders sharing the happy
Craig and Robert hit the road, sharing our why, what and how.
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ready to drink
we ship ready to drink cold brews and lattes. #LFC.
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Robert brings down the house
a surprise visit from RDJ at Walmarts Annual Shareholders meeting. Craig is backstage pinching himself.
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Connie celebrates
beyond being just a stellar person and foodie, Connie celebrates her love of coffee with a cool coffee plant tattoo.
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winner winner
we're biased, but our cold brew is pretty darn awesome.
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IMG_1772.jpeg__PID:472e806a-7b5f-4ec9-bb28-75c6b1d8e3c7
it's time
we didn't choose this office spot. too much work and we are busy making coffee.
jul '24
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new happy hq
we find our new office and move in.
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always be prepared
you never know when you are going to need it.
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Jasper visits daily
Aaron's dog is at the office every day in case we need some extra love.
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Robert gets a desk
we don't want him to feel left out.
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Michael and Connie smell a lot of coffee
or are they praying to it? we don't judge, we just know it smells and tastes amazing.
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it's official
it's not really an office without a sign is it?
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things are looking up
our first friendsgiving in the new office.
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beanie beanies
Connie thinks it's still cold at the new office so she made a hat.
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we collab
we found some happy fans over at our favorite bake shop and we decided to work together.
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we get a seal with a valve and everything
and it peels easily and cleanly, unlike our very first cubes.
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big table
for some big meetings and big discussions.
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Robert introduces Craig
when beer meets coffee
a brief "what if" text exhcnage, and a few months later, boom!

epic coffee makes us happy


we love coffee. like, seriously love coffee.

that's why we make sure that every bean is responsibly sourced. we seek out farmers and partners for their commitment to people and the planet.

once we find the perfect beans, we donʼt rush the roast. we take our sweet time so your cup is smooth, complex, and never burnt so that you and your taste buds will be really happy.

happy is seriously delicious.
(we trademarked it for a reason.)

our brews

Tate's Bake Shop happy coffee container with chocolatey chip cookie flavor on a white background
Tate's Bake Shop happy coffee container with chocolatey chip cookie flavor on a white background
Happy Chocolate Chip Ground coffee 12 oz
Happy Chocolatey Chip Cookie Ground Coffee
Happy Chocolate Chip Ground coffee 12 oz
Happy Chocolate Chip Ground coffee back of pack
$12.99
limited edition chocolatey chip cookie + Tate's Bake Shop ground coffee - 12 oz
Happy Products, Astonishing Dark Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Astonishing Dark Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Astonishing Dark Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Astonishing Dark Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Astonishing Dark Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Astonishing Dark Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Astonishing Dark Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Video of dancing K-Cups
$9.99
astonishing dark roast coffee happy pods™ 10 ct
Happy x Bero eternal hoptimist ground coffee package on a white background
Happy x Bero eternal hoptimist ground coffee package on a white background
A video where Tom Holland and Robert Downey Jr wait patiently for their Collab to arrive, the Happy Eternal Hoptimist Ground Coffee and the BERO x Happy Coffee draught
happy x BERO eternal hoptimist ground coffee container on a bed of coffee beans
Container with 'happy x BERO' coffee and text on a white background
happy coffee packaging with NAMI mental health awareness message on a white background
Back view of a let's coffee container with branding and ingredient details.
Container of happy x BERO ground coffee on a white background
$12.99
limited edition happy eternal hoptimist x BERO ground coffee - 12 oz
Happy Products, Miraculous Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Miraculous Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Miraculous Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Magnificent Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Miraculous Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Miraculous Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Miraculous Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Miraculous Medium Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Video of dancing K-Cups
$9.99
miraculous medium roast coffee happy pods™ 10 ct
to find happy® coffee, enter in your zip code to find a retailer you.

if you have any questions, please email us at hi@happy-products.com

get a happy® subscription


build your own subscribe and save bundle to save. mix some cold brew with a whole bean dark roast or a limited edition flavored with some single serve happy pods

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more than just great coffee


sure, we're called happy®, but we know that not every day feels like sunshine and latte foam art.

thatʼs why we teamed up with NAMI.org, the National Alliance on Mental Illness, to help spark real conversations around mental health − the messy, meaningful, necessary kind.

mental health matters and getting help can help. weʼre here for it.