proud sponsors
of joy


we make coffee — seriously delicious coffee — but what we’re really brewing is joy. because coffee makes us happy. like, name-the-brand-after-it happy.

we’re new here, but we’ve been obsessed with good coffee (and good vibes) for a long time. so when it came time to name this little brand of ours, we didn’t overthink it. we went with the only word that made sense. so of course we had to trademark it.

thanks for stopping by. we hope our coffee makes you feel just a little more… well, you know.

it all starts with happy


this whole thing started with a wild idea: what if coffee could deliver actual joy? not burnout. not bitterness. just… happy.

so we got to work. in kitchens. on couches. in Craig’s house-turned-happy-HQ. we brewed. we taste-tested. we designed cubes and celebrated.

we documented all of it. not because it was always glamorous — but because it was always real.

click through our very happy origin story.

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start with joy
coffee makes Craig's wife happy, what if happy could make her coffee?
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Robert + Craig at Store.jpeg__PID:7971ee32-f6fd-4f24-822d-1d96f700b353
it’s a small world
“I have a friend who wants to start a coffee company.” Sparks fly, sentences are finished, magic ensues.
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the happy fam
many of us have worked together for over a decade. many also know that Aaron makes coffee so strong, your eyes will pop out of your head.
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found our coffee guy
Craig meets Michael, a human completely obsessed with beans.
jul '23'
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we set up shop
offices are so last year. yes, the team starts working in Craig's house.
jan '19'
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we really did it
yes, we trademarked the word happy®. if you are smiling right now, you may owe us a nickel - jk.
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blending coffee
searching for the ultimate happy blend.
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make it different
looking to stand out on shelves. we wanted something that was keepable, reusable, resealable, recyclable, and remarkable.
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office inspiration
still at Craig's house, but we like the inspiration.
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Getting there.jpeg__PID:2993bea0-9595-4a00-860f-8e08dd1a0285
getting closer
too much copy? probably, but we like copy.
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Adam Vacuums.jpeg__PID:6aa75fc7-d038-41e2-bef7-4d88432993be
Adam has many skills
startups can get messy. Adam is as good with a vacuum as he is with a spreadsheet.
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tasting time
our three blends are almost here.
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filling cubes
the team jumps in to help fill and hand label our first cubes. custom packs are fun.
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good to go
rocking logistics makes us happy.
nov '23'
Craig Drinks Coffee.jpeg__PID:88e48d51-9c74-4c7b-a08e-5e4a42d58191
Craig's 1st cup
he makes up for lost time.
jan '24
Sprouts.jpeg__PID:42d58191-6780-46a9-a0db-c0827b07df07
it's real
we are in store. time to go buy some coffee.
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we're in Target
Robert and Craig do a surprise visit to a Target to make some coffee lovers happy.
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we launch on Amazon
now everyone can get their hands on some happy.
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celebrate with cake + cookies
baked goods make us happy, especially when consumed with some great coffee.
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sampling at NAMI events
you can find us at many a NAMI walk or event. sometimes we even find sasquatch.
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Coffee Set.jpeg__PID:079b1f8b-cc41-4b45-94d4-40858dc87d09
outstanding + standing out
in a sea of sameness, be a happy little life-preserver. too bad some folks thought we were a first aid kit, others, feminine care. go figure.
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Almost Business cards.jpeg__PID:e4a288d5-b0b7-4cdf-8940-bb4492ec4d44
we make cute business cards
then realize they're too big to fit in a wallet + no one uses business cards anymore. we do discover they make great coasters. does anyone use coasters anymore?
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Connie RTD -sm.png__PID:fbdb3b0a-0c23-4b8e-b530-bc555d841d5c
cold brews and lattes make us happy
we dream it up and Connie makes it seriously delicious.
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ideals make us happy
Craig gets caffeinated and loses his voice, sharing our story, vibes, and lots of happy.
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they really like us
winning awards makes us pretty happy.
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founders sharing the happy
Craig and Robert hit the road, sharing our why, what and how.
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ready to drink
we ship ready to drink cold brews and lattes. #LFC.
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Robert brings down the house
a surprise visit from RDJ at Walmarts Annual Shareholders meeting. Craig is backstage pinching himself.
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Connie celebrates
beyond being just a stellar person and foodie, Connie celebrates her love of coffee with a cool coffee plant tattoo.
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winner winner
we're biased, but our cold brew is pretty darn awesome.
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it's time
we didn't choose this office spot. too much work and we are busy making coffee.
jul '24
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new happy hq
we find our new office and move in.
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always be prepared
you never know when you are going to need it.
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Jasper visits daily
Aaron's dog is at the office every day in case we need some extra love.
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Robert gets a desk
we don't want him to feel left out.
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Michael and Connie smell a lot of coffee
or are they praying to it? we don't judge, we just know it smells and tastes amazing.
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it's official
it's not really an office without a sign is it?
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things are looking up
our first friendsgiving in the new office.
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beanie beanies
Connie thinks it's still cold at the new office so she made a hat.
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we collab
we found some happy fans over at our favorite bake shop and we decided to work together.
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we get a seal with a valve and everything
and it peels easily and cleanly, unlike our very first cubes.
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big table
for some big meetings and big discussions.
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Robert introduces Craig
when beer meets coffee
a brief "what if" text exhcnage, and a few months later, boom!

epic coffee makes us happy


we love coffee. like, seriously love coffee.

that's why we make sure that every bean is responsibly sourced. we seek out farmers and partners for their commitment to people and the planet.

once we find the perfect beans, we donʼt rush the roast. we take our sweet time so your cup is smooth, complex, and never burnt so that you and your taste buds will be really happy.

happy is seriously delicious.
(we trademarked it for a reason.)

our brews

Can of Tahitian Vanilla Happy Cold Brew
Can of Tahitian Vanilla Happy Cold Brew
Tahitian Vanilla Cold Brew Coffee
Seriously delicious tahitian vanilla cold brew
Happy is proud to partner with NAMI, the National Alliance on Mental Illness.
A can of tahitian vanilla cold brew coffee with branding and flavor notes visible.
Side of pack of the Happy Cold Brew - Let's Coffee
Nutrition Facts for Tahitian Vanilla Cold Brew
$11.99
NEW tahitian vanilla cold brew coffee 4pk
Happy Chocolate Chip Latte 11 oz
Happy Chocolate Chip Latte 11 oz
Happy Chocolate Chip Cookie Latte next to a glass of latte
Happy Chocolate Chip Latte 11 oz
Let's coffee - Say hello to a velvety smooth latte paired with a touch of Tate's chocolate Chip Magic
happy + NAMI partnership
Happy Chocolate Chip Latte 11 oz
Happy Chocolate Chip Latte side of pack
Happy Chocolate Chip Latte Nutrition FActs
$11.99
limited edition - chocolatey chip cookie + Tate's Bake Shop latte - 4pk
new happy ready to drink cold brew coffees & lattes
new happy ready to drink cold brew coffees & lattes
Cans of Happy Cold Brew, Happy Mocha Latte, Happy Vanilla Latte, and Happy Caramel Latte being poured into clear glasses that re full of ice.
Cans of Happy Cold Brew, Happy Mocha Latte, Happy Vanilla Latte, and Happy Caramel Latte
New Happy Vanilla Latte ready to drink
New Happy Vanilla Latte ready to drink
The front of our happy cold brew can
The back of our happy cold brew can
The front of our happy caramel latte can
Caramel Latte Nutrition Facts Box
Mocha Latte
Mocha Latte Nutrition Facts
$11.99
cold brew coffee + latte variety 4 pack
pink can of 'happy' vanilla latte on a white background
pink can of 'happy' vanilla latte on a white background
Hand holding a can of 'happy' vanilla latte against a gradient purple and pink background
Seriously Delicious Vanilla Latte from Happy
let's coffee - all sorts of extraordinary vanilla latte with a creamy richness.
happy is proud to partner with NAMI, the National Alliance on Mental Illness.
back of can of vanilla latte with nutrition facts
$11.99
vanilla coffee latte 4 pack
Happy Ground Coffee Light roast
Happy Ground Coffee Light roast
Light Roast on Coffee Beans
White container of 'happy' ground coffee with an iced coffee on a teal background
seriously delicious happy ground roast coffee, lively, magnificent, and dazzling roasts
Light Roast - recyclable, reusable and remarkable packaging for the win
Coffee pouring into a cup - light roast
Light roast - mental health is health visit NAMI.org
Light Roast back of pack
All about the Light Roast Ground Coffee
$12.99
lively light roast ground coffee 12 oz
angled photo of the greatest tasting blueberry ground coffee we've tried
angled photo of the greatest tasting blueberry ground coffee we've tried
seriously delicious ground blueberry flavored coffee - front vew
Hand holding a 'happy' brand ground coffee package with blueberries on a purple background
the back of our seriously delicious blueberry ground coffee - supports NAMI and is 100% responsibly sourced
Happy ground coffee package with a glass of iced coffee and blueberries on a purple background
a delicious smelling video of happy berry necessary blueberry flavored ground coffee
$15.99
limited edition berry necessary blueberry flavored ground coffee - 12 oz
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 22 ct, 22 Servings
Video of dancing K-Cups
$17.99
extraordinary light roast coffee happy pods™ 22 ct
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup Brewers - 10 ct, 10 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup Brewers - 10 ct, 10 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup Brewers - 10 ct, 10 Servings
Happy Products, Lively light Roast Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup - 10 ct, 10 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup Brewers - 10 ct, 10 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup Brewers - 10 ct, 10 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup Brewers - 10 ct, 10 Servings
Happy Products, Extraordinary Light Roast Coffee, Coffee Pods, Ready to Brew, Single Serve Coffee, Compatible with Keurig 2.0 K-Cup Brewers - 10 ct, 10 Servings
Video of dancing K-Cups
$9.99
extraordinary light roast coffee happy pods™ 10 ct
Happy whole bean coffee bag with red and white design on a white background
Happy whole bean coffee bag with red and white design on a white background
Happy whole bean coffee package on a white background
Coffee bag with red and white design on a white background
Happy whole bean coffee package with iced coffee and coffee beans on a pink background
Three 'happy' brand whole bean coffee packages with scattered coffee beans on a pink background
Three 'happy' whole bean coffee packages held by hands against a pink background
Three packages of 'happy' whole bean coffee with iced coffee and coffee beans on a pink background
Three 'happy' brand coffee packages on a pink background with a cup of coffee.
Three 'happy' brand coffee packages on a bed of coffee beans with a pink background
$12.99
daily magic medium roast whole bean coffee 12 oz
pink can of 'happy' vanilla latte on a white background
pink can of 'happy' vanilla latte on a white background
Hand holding a can of 'happy' vanilla latte against a gradient purple and pink background
Seriously Delicious Vanilla Latte from Happy
let's coffee - all sorts of extraordinary vanilla latte with a creamy richness.
happy is proud to partner with NAMI, the National Alliance on Mental Illness.
back of can of vanilla latte with nutrition facts
$11.99
vanilla coffee latte 4 pack
Can of 'happy' cold brew coffee on a white background
Can of 'happy' cold brew coffee on a white background
Can of 'happy' cold brew coffee surrounded by ice cubes
Seriously Delicious Cold Brew Coffee
Let's Coffee - this blended cold brew delivers next level balance, depth and smoothness.
Happy is proud to partner with NAMI, the National Alliance on Mental Illness
Back of Can of cold brew coffee with nutrition facts
$11.99
cold brew canned coffee 4 pack
Happy whole bean coffee package on a white background
Happy whole bean coffee package on a white background
Happy whole bean coffee package on a white background
Back view of a Happy Coffee bag with branding and text on a white background
Happy whole bean coffee package with iced coffee and coffee beans on a blue background
Three 'happy' brand whole bean coffee packages with coffee beans on a purple background
Three 'happy' brand whole bean coffee packages held by hands against a purple background
Multiple packages of 'happy' coffee with cups of coffee on a purple background
Three packages of 'happy' coffee with a cup of coffee and coffee beans on a purple background
Happy brand coffee packages on a purple background
Three 'happy' brand coffee packages on a bed of coffee beans with a purple background
$12.99
bold type dark roast whole bean coffee 12 oz
to find happy® coffee, enter in your zip code to find a retailer you.

if you have any questions, please email us at hi@happy-products.com

get a happy® subscription


build your own subscribe and save bundle to save. mix some cold brew with a whole bean dark roast or a limited edition flavored with some single serve happy pods

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more than just great coffee


sure, we're called happy®, but we know that not every day feels like sunshine and latte foam art.

thatʼs why we teamed up with NAMI.org, the National Alliance on Mental Illness, to help spark real conversations around mental health − the messy, meaningful, necessary kind.

mental health matters and getting help can help. weʼre here for it.